An all-new Facebook site has been established for GT Radial commercial truck tires to help the brand connect with key trucking audiences in both the U.S. and Canada.
It officially kicked off this week at the Great West Truck Show in Las Vegas where attendees of the 3-day show entered into a drawing at the GT Radial booth (#4239) for a free Kindle Fire after "liking" the new Facebook page.
"There's been tremendous growth in the trucking industry's use of social media over the past five years, and Facebook is one of the most popular platforms,” said Justin Wright, Product Marketing Manager, Commercial Tires, for GITI Tire USA. “Our goal is to build a progressive Facebook community in which we can exchange information and provide helpful advice to fleets, owner operators, tire dealers and others in the industry.”
Commercial tire dealers, fleet managers and owner operators are being invited to join the page to share information and gain insights into topics such as tire maintenance and preventing irregular wear. A dealer locator tool will help end users find their local GT Radial dealer.
The GT Radial brand, which is manufactured and sold by GITI Tire, is still relatively new in North America, but is, in fact, a global brand that has been around for decades. GITI Tire is actually the fifth largest medium/heavy truck tire manufacturer in the world!
There are more than 4.1 million Facebook users in North America who are connected with the trucking industry.
